– James Hume, AdOps Manager, Neverstill MediaĬhrome’s built-in adblock is set to go live early in 2018. But in the long run, if it helps move the industry towards a better ad experience and reduces the use of ad blockers, it’d mean everyone wins.” which would mean we take a short term hit. We may have to turn off some networks or ban interstitials etc. “It is going to suck short term for publishers like us when we’re already fighting hard every day for yield. This leaves many publishers in a bit of pickle. Google also has some helpful advice on how to craft the whitelist message. Named Funding Choices, the program is in beta and available to publishers in North America, U.K., Germany, Australia, and New Zealand, with roll out planned for other countries later this year.
This led us to assume that as of now, Google may be testing the ad filter in countries where it is also testing Funding Choices – a metered paywall for adblock users which will let online publishers offer them one of two choices: Disable (third-party) adblock on the site or buy $1 ad removal pass to access content. Techcrunch later confirmed the findings, but neither NDTV nor we at AdPushup (in India) could find the option in the Chrome Canary or Dev builds for Android.
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